Analyze congruence and authenticity through our solutions

If you want to know someone, don’t listen to what he says, but look at what he does.

Dalai Lama


Understand whether the audio and visual signals emitted by your interlocutor match (are in congruence) or not. With the congruence analysis performed by Cryfe™, review the highlighted key points of the interview and go deeper in the understanding.

Behavioral reading and analysis

Profiling, or behavioral reading and analysis, is based on the signals emitted by a person at a specific moment during an interpersonal communication, in order to establish congruence or incongruence between them.

It is practiced ethically


We communicate with verbal language, that is through audio signals. However we also use visual signals, that is non-verbal or body language. These visual signals are actually picked up in the first place and most of the time without us even knowing about it.

Cryfe detects all visual signals such as facial expressions felt by your interlocutor, whether on his face or on his body, such as facial expressions. Facial expressions usually express emotions and all gestures of comfort, pacifier or discomfort.

Cryfe transcribes and interprets what is said to know if signals are positive or negative. Cryfe also hears the voice of the person speaking and decodes its tone and energy.


Analyzing congruence means analyzing if what we think, what we say (audio) and what we do (visual) is consistent. The signals then converge into synchrony.

Detecting congruence is interesting in any form of communication, because it means that we are authentic, whether it is our interlocutor or ourselves.

Someone who is authentic has an impact on his audience and can be easily trusted.

It is therefore essential to make our interlocutor feel safe (comfort), so that he can be in congruence and thus reveal his true self.


Incongruence occurs when the signals – what we think, say and do – are inconsistent.

When we perceive incongruence from our interlocutor, either consciously or unconsciously, we become suspicious towards him. He then becomes less consistent.

Incongruence also plays a role on how we perceive the other person: if we distrust him or doubt him, this can lead to have influence on him. Our own perception can therefore trigger even more signs of discomfort from our interlocutor.

Detecting an incongruence is the beginning of the analysis process. Once detected, the goal will be to understand it, and then confirm or invalidate it (VIP©). To do so, we will have to trigger the body language of the interlocutor, which is 100% authentic. Note that if we ask a simple question we might influence the interlocutor, without being able to identify the cause of the incongruence.


In any interpersonal communication, it is essential that we or the person we are communicating with are comfortable. Indeed, when we feel safe, we have access to the part of our brain where our potential, our disruptive side, our adaptability is located.


If we feel discomfort, whether it is due to the fact that we are trying to hide something, that our conditioned brain is taking back control, or due to the attitude of the person we are talking to, we will make soothing gestures.

When we perceive this type of signal, it is essential to analyse it in order to understand why it is being used.

Cognitive biases

In order to analyze other human beings in an ethical way, it is necessary to understand that our cognitive biases, even unconscious ones, can filter and interpret what we assume to be reality.

Cognitive biases come from our brain, because of its own limitations. These biases are errors of perception or memorization. We are constantly under the influence of our cognitive biases, because our brain operates through intuitive mental shortcuts, called heuristics.

Some examples of cognitive biases that Cryfe™ can highlight and prevent

  • The recruitment bias makes us hire people who are similar to us, thus reducing diversity in teams
  • The confirmation bias, or seeing only what you want to see, can cause you to miss potential talent
  • The perception bias, or the fact that how we think can influence the behavior of others, can lead to a misinterpretation of our interlocutor’s signals

Machine learning

Our solution stands out because of its ethics.

Each person filmed gives their consent, no data is collected without it. Furthermore, our algorithms do not codify the behaviour, do not categorise it and do not give a ranking. They indicate the key points of a communication in order to be able to come back to them and meet the other person beyond the conditioning.

Like all machine learning, Cryfe is not immune to bias. We do our utmost to avoid them as much as possible and to comply with the principles of ethical artificial intelligence as recommended by the European Commission.

Cryfe platform process

Once you have received access to your user account, you will have access to the Cryfe application (app). You will then be able to upload your filmed interviews according to the settings and send them in for analysis. Depending on your subscription, you will have a varying number of possible uploads.

In order to accompany you in the discovery of authenticity, you will have access to the VIP training in video format, but also to the frequently asked questions and the complete user guide.

Before you can activate your account on the Cryfe app, you will have to accept the general terms of use on the Cryfe app.